LEC is strategic communications partner for Durham-based chartered accountancy and IT firm Mullen Stoker, working with the company to develop a comprehensive marketing and communications strategy to support the firm’s ambitious plans for growth.
As part of the partnership, LEC manages all external profiling for the company, proactively identifying opportunities for Mullen Stoker to be a voice of authority within the accountancy and IT sectors as well as securing regular high-profile media coverage across a range of platforms.
LEC was recently appointed by TMD Friction to support the roll-out of its UK brand. The global automotive manufacturer has, historically, struggled to gain the recognition fitting for a company of its size and knew a change of approach could deliver.
To address this, the team based in Hartlepool, approached LEC to develop a strategy which would enable TMD to raise its profile within the regional media and engage with key stakeholders within the North East, and in particular, the Tees Valley region.
Peterlee-based automotive technology leader ZF has worked with LEC for several years, appointing the company to manage its internal and external marketing, design and communications. ZF has a comprehensive technology portfolio for vehicle manufacturers.
The role is incredibly varied, with LEC managing a range of projects for the company, including the design of all corporate and staff materials, such as induction packs, new-starter forms and internal signage; the production of quarterly staff and Employee Council newsletters; media profiling; and promotional materials used at events including careers fairs.
After developing a new e-commerce website for Bradford-based Yorkshire Meat, the family-run business appointed LEC to manage its social media channels, which are key drivers in the increase in month-to-month sales.
East Durham News
The first of LEC media production platforms to launch, East Durham News has been in existence since 2016 and brings business and community news to those located in the area and across the region.
The website was created to fill a gap in the media market, a news and business platform dedicated predominantly to good news from people, companies, organisations and individuals from across the East Durham area.
The website grew rapidly and is now regularly visited by thousands of people each month, with the Twitter and Facebook page posts regularly seen by over 10,000 people.
Social Media Masterclass
LEC Managing Director Leanne Fawcett was invited to deliver a social media masterclass on behalf of UMi and Digital Drive County Durham last November to SMEs in the region wanted to improve their digital marketing efforts.
County Durham Growth Fund
LEC was approached by the Business Durham team, which manages the County Durham Growth Fund, to work with them to produce a series of case studies to celebrate the success of the programme in helping County Durham businesses to grow.
The long-term contract involves LEC working directly with the recipients of the fund to develop engaging content which showcases how the fund has helped them with their own growth plans, whether that be through recruitment, footprint expansion or investment in capital machinery.
LEC also manages photography and videography for the programme and works with the Business Durham team to identify which case studies have press release potential.
A shredding company owned by a former professional footballer, Graeme Carter, is bouncing back with plans to grow regionally and recruit further personnel after a Covid-hit year to achieve his ambitious targets.
Graeme was looking ahead to a positive 2020, with ambitious projections in place.
However, like many regional firms, Graeme was forced to put his plans on hold when the world was plunged into the coronavirus pandemic. The national lockdown also resulted in Graeme furloughing staff and reducing his headcount in a bid to survive.
Now, as the country begins to emerge from its third period under the tightest of restrictions, Graeme has announced his intention to grow his client portfolio and expand his team of drivers.
Graeme, who bases Shred Direct from an office within Novus Business Centre in Peterlee, said: “Last year was incredibly tough. We were forced to trim back our staff numbers and utilise the furough scheme as the work dried up and the plans I’d put in place were very much put on the back burner.
“However, towards the end of the year things did improve and from the start of 2021, despite the fact we have spent most of the time in a third national lockdown, the business has been back up to almost full capacity.
“I am now looking ahead to the remaining three quarters of the year with a renewed optimism and think it’s certainly realistic to be talking about both client and workforce growth.”
Graeme launched Shred Direct in 2013 with the support of East Durham Business Service after working for Premier Waste for a number of years.
Shred Direct’s portfolio of clients now includes a number of major law and accountancy firms, as well as Newcastle United and several NHS medical centres.
Graeme, who is a married dad-of-three and lives in Wheatley Hill, added: “There’s no point in looking back and dwelling on what’s happened. Most businesses were impacted by Covid in one way or another but I can’t help thinking it’s made us all more resilient. To overcome a challenge of this magnitude has certainly made my business stronger and more focused and I know now where my ‘wins’ are and that’s where I’ll be focussing my efforts this year.”
LEC launched business platform Business News North East in 2018, following the growth of the East Durham News website. BNNE features business stories from Tyne & Wear, County Durham, Northumberland and Teesside & North Yorkshire.
There is also a sponsored feature section, It’s My Business, which is a question and answer interview with a company boss or manager to find out more about his or her company.
The website is supported by extensive social media profiling across Twitter and Facebook, which enable the posts to reach thousands of people.
Inclusion of news is at the discretion of the news team, however It’s My Business is paid for so open to any company or news agency to tap into.