TMD Friction is Europe’s leading producer of brake pads for the automotive after-market.
The Brief: To change perceptions of the company, help it become an employer of choice and get people and stakeholders talking about the good things happening within the business.
The Task: To secure regular media coverage across a range of print and digital platforms, regionally, nationally and within the trade press, and also to increase brand awareness of the business across social media.
Results: Blanket regional media coverage in all target publications; national print and broadcast coverage, including an appearance on BBC’s Newsnight and BBC Radio Five Live; and regular trade press. Extensive social media profiling, particularly on LinkedIn, has also helped to transform the way the business is perceived.