Your website is the shopwindow to your business. It’s usually the first place someone who wants to know more about you will visit.
So, if that website doesn’t accurately portray your business, you could be losing out.
That’s what we say we our clients yet all too often us design agencies can be guilty of not practicing what we preach.
As 2022 marks 10 years of LEC, I felt it was the perfect time to do a bit of an audit of our brand and website.
Were they reflective of a business firmly established within its sector? Did our website best sell the business as it is today? Can visitors to the site find what they’re looking for to in the golden ‘three-click’ rule?
I felt the answer to each question was ‘no’.
The next step was to go back to the drawing board and work with a consultant who knew and understood our business, who’d been by our side from day one, and could help take the LEC brand from where it was to where I wanted it to be.
And this is the result. A brand new identity for LEC, something we think is sleek and professional yet fresh and vibrant, whilst still with correlations to the original brand as it was on day one.
What do you think? We love it, and we hope you do too!
Is it time for YOUR next refresh?